About the Campaign

The ASEAN Centre for Biodiversity (ACB), together with its partners, has launched the campaign #WeAreASEANBiodiversity. Our home. Our lives. Our stories. during the global celebration of 2021’s International Year of Biological Diversity, and to welcome the United Nations Decade on Ecosystem Restoration. With this three-year campaign, the ACB, in aligning with the ASEAN 2025: Forging Ahead Together, is targeting key audiences, potential partners, and decision-makers to encourage ASEAN citizens to take a more active role in biodiversity conservation and sustainable use of biological resources. The overall campaign goal is to increase public awareness and mobilise support for biodiversity conservation across sectors.